SEO basic lesson best Keywords Setup and What is PageRanks

1."Optimize Right and Better Keywords And You'll Likely See the good
Results ..." Do NOT start off by optimizing for the keyword "weight loss" Why, you ask? If a keyword is searched that many times in Overture, then 100 times out of 100, the competition you will have to outrank will be extremely fierce. This is not something you should try to take on right away. For a brand new website, or one you're just beginning to optimize, it's better to select more specific keyword phrases. I'll talk about this a bit later.Let's take a quick peek at Google so I can show you exactly how many websites are competeting for this keyword.If you were to optimize your website for this keyword, you'd be competing against over 66 million other websites(web pages)! I don't know about you, but that's an awful lofty goal to start with.By the end of this course, you will be able to eventually target HUGE keywords such as "weight loss", but it's always best to start off on the keywords with less competition. Get some traffic with those keywords, and THEN you can focus on the larger keywords. Ok, so back to finding which keywords we want to target.
If we scroll down, we can find some more specific keyword phrases like "weight loss story", "weight loss picture", "free weight loss plan", and "safe weight loss".
These could be possible keywords we should target to begin with. Once we have our list of 3 to 4 keywords, we need to go to Google and check out the competition to see exactly how hard it will be to optimize for the specified keyword.
2.Page Rank
Note: Here's a quick definition of Page Rank. Page Rank is Google's way of giving a specific value to how popular your website is. It is based on the number of "votes" other websites cast for your website. A "vote" is simply when another website places a link on their website that is pointing to your website. Generally, the more "votes" or links you have pointing to your website, the higher your Page Rank (PR) will be. Page Rank is 1 of the many factors that Google takes into account when ranking websites. In order to see your own Google Page Rank, as well as others, you must have the Google Toolbar installed on your computer. You can get that for free here: http://toolbar.google.com/ Seeing that the #1 ranked website for this keyword only has a Page Rank of 5 is also good news for us, because a Page Rank of 5 should be reasonable to obtain. Remember, the ONLY way to increase our website's Page Rank is by getting other websites to link to us. Later, I'll teach you the right way to get
thousands of links pointing to your website in a matter of a few days... and I'll go into more detail about Page Rank.